Our Story

I am on a journey to change footwear for millions of women.

In my sophomore year of high school, I joined the International Business Academy, my first real introduction to running myself like a business. Every Wednesday was business dress day. As someone who expresses herself through fashion, this was supposed to be fun. Instead, it became my weekly frustration.

I could find almost everything: tops, blazers, pants (though they always needed tailoring). But the shoes? Finding a pair that fit was nearly impossible.

I learned a hard truth early on: retail is built around outdated, narrow sizing standards that ignore the real diversity of women’s feet.

Six years later, this problem persists. I still wear the same boots I found in a tiny New York boutique, boots I eventually had to throw away because they fell apart. More often than not, I settle for men’s shoes just because they come in my size.

After 500 personal interviews, focus groups, and deep market research, I learned I’m not alone. This is the daily reality for countless women.

I’m here to fix that.